DISCLAIMER
I reserve the right not to distribute, modify, share or use in any way any of the works presented below. They were created by me for
company P.P.H.U. Mar-Kos and it owns all the rights to them.
The logos of the companies were blurred at the request of the above-mentioned company.
BRIEF
It needs to represent night life, exclusivness, city life; Project was supposed to be released during winter season; Fitting color palette
TONE
Exclusiveness; Feminine vibe; Elegance; Charm
TARGET AUDIENCE
Women between 19-35 years old; Mostly Nail stylists, but also any woman interested in manicure
DELIVERABLES
Social media graphics (post, banner); Color chart; Magazine ad
CHALLENGES
The challenge was to find photo that would reflect exactly this vision with also colors of the collection, especially that we did not have our own stock of photos (from our own photoshoot). Due to that I had to find pictures with main elements in them which would represent what company needed for delivering their message. That's why I decided to use photomanipulation to a large extent.
Below You can see from which elements I've created the final magazine ad that represented the brief and lead it's whole design.
before / after
