DISCLAIMER
I reserve the right not to distribute, modify, share or use in any way any of the works presented below. They were created by me for
company P.P.H.U. Mar-Kos and it owns all the rights to them.
The logos of the companies were blurred at the request of the above-mentioned company.
BRIEF
The collection was supposed to be released on Valentine’s day; It needed to be very sensual and romantic, in the same time was important to keep professional look fo the brand; A must was to implement hearts
TONE
Sensual; Elegant; Romantic; Red; Passion
TARGET AUDIENCE
Women between 19-35 years old; Mostly Nail stylists, but also any woman interested in manicure. Also woman who wants to add something special to themselves on Valentine’s Day; Any woman getting ready for a date
DELIVERABLES
Social media graphics (post, banner); Color chart; Magazine ad
CHALLENGES
The challenge was to mix very professional, elegant picture of a woman presenting manicure with elements of hearts in a way that it will still keep elegant feeling and look professional.
Below You can see from which elements I've created the final magazine ad that represented the brief and lead it's whole design.
before / after
