DISCLAIMER
I reserve the right not to distribute, modify, share or use in any way any of the works presented below. They were created by me for
company P.P.H.U. Mar-Kos and it owns all the rights to them.
The logos of the companies were blurred at the request of the above-mentioned company.
BRIEF
Vision was created in cooperation with make up artist. her specialisation is creating make up in folk vibe usually with flowers. Name was Secret Garden. It was supposed to be something magical but in an atmosphere of old, traditional paintings
TONE
Vintage; Magical; Mysterious; Fairytale; Tinted colors
TARGET AUDIENCE
Women between 19-35 years old; Mostly Nail stylists, but also any woman interested in manicure
DELIVERABLES
Social media graphics (post, banner); Color chart; Magazine ad
CHALLENGES
The challenge was to create a picture that would contain symbols of flowers, garden, tinted colors, colors of collection and woman with little mysterious vibe.
I had to use photomanipulation method a lot in order to fully reflect this vision.
I wanted the advertisement to give the impression of a story, a story that was paused in a moment so that it would give a sense of mystery, intrigue, and at the same time stick to the theme of the garden. Each flower refers to the colors of the collection
Below You can see from which elements I've created the final magazine ad that represented the brief and lead it's whole design.
before / after
