DISCLAIMER
I reserve the right not to distribute, modify, share or use in any way any of the works presented below. They were created by me for
company P.P.H.U. Mar-Kos and it owns all the rights to them.
The logos of the companies were blurred at the request of the above-mentioned company.
BRIEF
Glittering, shining nails was a very strong thing that had to speak through the ad; Name was StarDust and whole ad had to be based on this name
Tone
Galaxy; Mystery; Elegance
TARGET AUDIENCE
Women between 19-35 years old; Mostly Nail stylists, but also any woman interested in manicure
DELIVERABLES
Social media graphics (Post, banner); Color chart; Magazine ad
CHALLENGES
The challenge was to find a picture that would be in galaxy theme, but show manicure. Also to apply type of gel polishes that this collection had, and which where very shiny (glitter). In order to do that I focused on finding professional picture with woman presenting manicure in the same time connected with something shining (in this case gold). Then I had to use a lot of photo manipulation method to apply all the other elements that brief contained.
Below You can see from which elements I've created the final magazine ad that represented the brief and lead it's whole design.
before / after
